🎯 The Challenge
Marketing is overwhelming for startups and solo founders. Between content creation, ad performance, and managing campaigns — most end up stuck or wasting money.
Key problems:
No single place to manage all marketing tasks
Generating content still takes too much time
Business owners don’t understand analytics
🚀 The Goal
Design a clean, easy-to-use SaaS platform that helps users:
Generate AI-powered content (posts, emails, ads)
Launch campaigns across platforms (Google, Meta, Email)
Visualize performance with easy analytics
Save time and money through automation
1. 🧠 Research & Strategy
Discussed business goals with founder
Audited competitors like Jasper, Copy.ai, AdCreative.ai
Defined user personas: small business owners, solopreneurs, marketing interns
Identified 3 key jobs to be done: create content → launch campaign → track results
2. ✏️ UX & Flows
Mapped key user journeys (content → campaign → dashboard)
Prioritized a “magic first” experience — show value from day one
Created low-fidelity wireframes to iterate faster
Focused on fewer steps, with strong CTAs and copy guidance
3. 🎨 UI & Branding
Designed a clean, modern interface with sharp contrast and minimal distractions
Used a vibrant AI-accent color for action elements
Built a scalable component system in Figma
Designed logo & landing page to match the SaaS aesthetic
🧩 Core Features I Designed
✨ AI Content Generator
Users input a product or goal → platform suggests copy variants
Tags: Instagram post, Google ad, product email, blog intro
Simple prompt-based flow with AI loading state & instant preview
📣 Campaign Launch Tool
Select platform → input creative & budget → launch
Smart budget sliders and preview cards
One-click "Replicate campaign" flow for faster iteration
📊 Performance Dashboard
Visual insights: reach, CTR, conversions
Simple line charts + emoji-level clarity for non-technical users
Breakdown by channel (Google, Meta, Email)
⚙️ Challenges & Solutions
Problem:
Users were confused about where to begin, especially non-marketers.
Solution:
I introduced a “Start with AI” onboarding step — guiding the user through content → campaign → review in one linear flow.
Problem:
Analytics were overwhelming and didn’t drive action.
Solution:
Designed a simplified dashboard with:
✅ Big KPIs up top
✅ Channel breakdown
✅ AI-generated suggestions (e.g. "Try running this post on Instagram")
✅ Optional advanced tab for experienced users
✅ Outcome & Learnings
Helped bring the MVP to life with a complete design system
Positive feedback from internal testers: “Everything’s where it should be.”
Delivered UI for 10+ core pages including onboarding, dashboard, content creator, and campaign launcher
Improved speed of dev handoff by documenting logic clearly in Figma
Key takeaways:
Simplicity is more powerful than features
Content-first onboarding increases activation
Always design with both power users and newbies in mind
