🎯 The Challenge
Crypto events often suffer from generic or outdated branding, poor web usability, and cluttered information. We needed to make CoinDrop stand out.
Problems Identified:
No cohesive brand direction or identity
Need to establish credibility in a saturated crypto space
Create excitement while keeping content clear for different users (investors, founders, attendees)
🌐 Goals
Build a modern, high-impact visual identity
Design a clear, conversion-optimized website
Ensure mobile-first responsiveness
Communicate key info: speakers, agenda, sponsors, ticketing
🧭 My Design Process
1. 🧱 Discovery & Moodboarding
Clarified the target audience: Web3 startups, VCs, enthusiasts
Created a bold, tech-forward moodboard (glassmorphism, gradients, space/cyber themes)
Decided on a vibrant, energetic look with some trust-building structure
2. ✍️ Brand Design
Developed logo based on the idea of a “droplet” + “coin” in orbit
Built a color system: neon blue, violet gradients, black backgrounds
Designed badges, lanyards, and a poster system for the event
Typography: Tech but readable (Sora + Inter combo)
3. 🌐 Website UX/UI
Sitemap: Home → About → Speakers → Agenda → Tickets → FAQ
Added key UX patterns: sticky CTA bar, countdown timer, and early-bird banner
Created smooth scroll + parallax sections to build excitement
Used modular blocks for speakers/sponsors to allow quick updates
🔑 Key Website Sections
🎤 Hero Section
Punchy headline: “The Future of Crypto, All in One Place”
Date + location (Dubai, Dec 30)
Call-to-action: [Buy Tickets]
🧑🚀 Speakers & Agenda
Grid of speakers with hover bios
Filterable agenda timeline by track
Clear timezone and location context
💳 Ticketing
Early bird, General, and VIP tiers
Modal with Stripe checkout logic planned (for dev handoff)
🧾 Sponsors & Partners
Logos on dark background with hover effect
CTA to apply as sponsor → Google Form / Typeform
